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The Expansion of New
Top-Level Domains

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ICANN has approved a resolution calling for the expansion of generic
Top-Level Domains (gTLDs), which will allow companies to turn their own brands into domains (.company) or to create broad product groups such as .car, .sports or .bank. This initiative will fundamentally change the Internet and the way in which we all do business online. How to address gTLDs is a major strategic decision for every corporation – whether you decide on an offensive or defensive approach.

The dotBrand Resource Center provides you with all of the most recent news and information you’ll need in order to develop the right generic
Top-Level Domain strategy for your corporation.

Observations

Industry News

Likely Participation

07.19.10
MarkMonitor Posts Comment on Fourth Version of Draft Applicant Guidebook »

07.09.10
MarkMonitor Posts Analysis of Fourth Version of Guidebook »

05.31.10
ICANN Releases Fourth Version of Guidebook »

04.07.10
ICANN to Host Consultations Covering New gTLD Processes »